For "Sober in Cyber," I designed a series of fun and impactful giveaways aimed at promoting sobriety within the cybersecurity community. Featured at high-profile events like Black Hat 2024 in Nevada and Blue Team Con in Chicago, my designs were turned into stickers that encouraged professionals to proudly embrace a sober lifestyle.
ART DIRECTION, ILLUSTRATION, GRAPHIC DESIGN
The core of this project was to communicate that being sober is not only a smart choice but also a cool one—especially in a high-pressure, fast-paced industry like cybersecurity. Each design featured bold, eye-catching elements that resonated with attendees, creating a sense of belonging and celebration around sobriety.
These stickers sparked conversations and helped build a community of like-minded professionals who feel confident and comfortable in their choice to stay alcohol-free in post-event networking environments. The success of this project has paved the way for expanding the designs into future merchandise.