In designing the brand for “Paint-Stubä,” we sought to capture the essence of a venue that stands as a beacon for Zurich’s creative souls. The logo serves as a window into this unique space, thoughtfully choosing each element to convey its core values. The oval frame suggests a portal to creativity, bordered by paint smears that evoke the spontaneous joy of artistic expression.
BRANDING DEVELOPMENT, COPYWRITING, ART DIRECTION, CREATIVE DIRECTION
At the center, a couch marked with Swiss crosses offers a nod to the venue’s heritage and its role as the heart of communal exchange. This branding is more than a visual identity; it’s a story of a place where coffee brews, conversations spark, and creativity knows no bounds, encapsulating “Paint-Stubä’s” vision to be Zurich’s cradle of artistic collaboration.