Like all stories, they originate from the simplest to the most complex. And in this case, we found ourselves working on this brand's story.
As part of the case study, we discovered ways to tell Maison Origine's story in a way where these real-world locations became surreal destinations that ignite self-discovery through scents that linger in someone's memory.
We then began inspiring ourselves with a multi-faceted mood board to get us going.
ART DIRECTION, CREATIVE DIRECTION
Initially, the brand had its own way of condensing the key landmarks representing its collection of scents in a single-line illustration that clearly pictures these destinations.
And in its simplicity, I found complexity. A discovery that I expanded on through enchanting visual concepts representative of what the city of Paris is.
I started this journey with the brand by reading between the lines of their original concept. We crafted a story of our own as part of their marketing and social media content catered for the UAE travelers who have traversed the streets of Paris and those who intend to.
Part of the delivery objectives was to create communication ideas representing this campaign's thoughts.
In conclusion, these design studies can be expanded even further to create a multitude of well-curated content for social and other uses beyond digital, support each fragrance, and tell the brand's story through visual communication.
These scents were born of one house, and that is Masion Origine.