As lead designer and art director for the Lexus Drive-In Cinema, I fused vintage drive-in cinema elements with futuristic designs to showcase Lexus Hybrid’s innovation.
BRANDING DEVELOPMENT, GRAPHIC DESIGN, ART DIRECTION
Inspired by classic movie ticket designs, I incorporated Lexus’s modern aesthetics into the event’s branding and key visuals prominently displayed across the venue. This approach enhanced the “Grease” screening, which has set a precedent for an immersive experience, making it a standout seasonal attraction.