By incorporating sharp angles into the branding design, I aimed to reflect the edgy, avant-garde nature of the fashion showcased, positioning FFWD as a pivotal platform that introduces local and regional talent to the global stage. My role encompassed the entire creative process, from the initial branding development and art direction to the meticulous implementation of these elements across various media, ensuring a cohesive and striking presentation that reinforced FFWD’s leadership in the fashion industry.